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Jeg har lige skrevet en blog post om Simon Sinek, fordi jeg synes han har fat i noget rigtigt...og vil dele det med de Aminoer der er interessert i at blive inspireret. Den kommer på engelsk, men håber det er ok. Why You Should Listen To This Man... Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling. He started as a student in anthropology, then Simon Sinek turned his fascination with people into a career of convincing people to do what inspires them. His earliest work was in advertising, moving on to start Sinek Partners in 2002, but he suddenly lost his passion despite earning solid income. Through his struggle to rediscover his excitement about life and work, he made some profound realizations and began his helping his friends and their friends to find their “why” -- at first charging just $100, person by person. Never planning to write a book, he penned "Start With Why" simply as a way to distribute his message. Sinek also contributes to several efforts in the non-profit sphere: He works with Count Me In, an organization created to help one million women-run businesses reach a million dollars in revenue by 2012, and serves on the Board of Directors for Danspace Project, which advances art and dance. He writes and comments regularly for several major publications and teaches a graduate-level class in strategic communications at Columbia University.
Simon Sinek |
Kære Ingebjørg,
Tak for et skønt indlæg om den store inspirator Simon Sinek. Jeg er også faldet for hans teori om den gyldne cirkel, om hvordan vi alle ubevidst arbejder ude fra og ind ad cirklen med Hvad (vores produkt/service), Hvordan (produktion/salg/levering) og Hvorfor (det der driver os, vores kerneværdier, vores passion).
Som han siger det: We all know what we do, some know how to do it, but very few know WHY they actually do what they do.
Vi skal inspireres for at blive interesserede og for at ville følge med - og dette gælder i alle aspekter i livet - også for din forretning.
Kend dit hvorfor!
Jeg er ved at arrangere en Skandinavisk speakertour for Simon Sinek til foråret 2011 - du kan finde mere information her: http://marketing-woman.dk/User_files/df14532c4f91c485d5d3820237845798.pdf
Med inspiration, Katrine
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